Simon Sinek: How great leaders inspire action

I am a big fan of “Ted Talks”, if you haven’t seen any of their presentations you really need to become a fan, here’s a description of their work from Wikipedia:

TED was founded in 1984 as a one-off event and the conference was held annually from 1990 in Monterey, California. TED’s early emphasis was largely technology and design, consistent with a Silicon Valley center of gravity. The events are now held in Long Beach and Palm Springs in the U.S. and in Europe and Asia, offering live streaming of the talks. They address an increasingly wide range of topics within the research and practice of science and culture. The speakers are given a maximum of 18 minutes to present their ideas in the most innovative and engaging ways they can. Past presenters include Bill Clinton, Jane Goodall, Malcolm Gladwell, Al Gore, Gordon Brown, Richard Dawkins, Bill Gates, educator Salman Khan, Google founders Larry Page and Sergey Brin, and many Nobel Prize winners.  TED’s current curator is the British former computer journalist and magazine publisher Chris Anderson.

I recently found this presentation from Simon Sinek, here’s his bio:

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question “Why?” His examples include Apple, Martin Luther King, and the Wright brothers …

Here’s a snippet from the presentation:

How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example: Why is Apple so innovative? Year after year, after year, after year, they’re more innovative than all their competition. And yet, they’re just a computer company. They’re just like everyone else. They have the same access to the same talent, the same agencies, the same consultants, the same media. Then why is it that they seem to have something different? Why is it that Martin Luther King led the Civil Rights Movement? He wasn’t the only man who suffered in a pre-civil rights America, and he certainly wasn’t the only great orator of the day. Why him? And why is it that the Wright brothers were able to figure out controlled, powered man flight

Here’s a link to the talk, enjoy…